“For the first time in a long time, technologies that capture the industry’s imagination have the potential to fundamentally change the way media think about and organize content creation. And that’s what we’ll be discussing at PTS 2022,” says Hans Hoffmann, Head of Media Fundamentals and Production at EBU.

As a key event for those who need to make informed technical decisions, this year’s Production Technology Seminar (February 1-3) will provide insight into the changing production landscape. virtual and a deep dive into the most relevant game changers.

Due to the ongoing pandemic, PTS 2022 will run as a high-quality online event, with free online access for EBU Members, as well as the opportunity to join peers from across Europe for the PTS+ networking component at EBU headquarters in Geneva. An early bird discount on paid tickets is available for those who register before January 19.

game changers

Held under the motto “from real worlds to sustainable and virtual worlds”, the PTS 2022 places particular emphasis on innovations that free production from the constraints of the physical world – allowing teams to be in different places, producers to change tray at the touch of a button, and organizations to cut costs and prepare for a surge in interest in AR and VR content (think Metaverse).

This year’s keynote speakers will set the scene and provide context from multiple angles, including a look beyond the horizon.
Emily Safian-Demers, Managing Editor at Wunderman Thompson Intelligence, will provide insight into one of the most cited visions for future media: the metaverse. Emily will describe what the metaverse is and what it might become, and most importantly, what the terms “media” and “content” will mean there, and what the impact on PSM might be.

Media content and consumption will continue to become increasingly versatile, and AI-powered tools will promise efficiencies that allow organizations to engage. Thomas Graham, co-founder and CEO of Metaphysic, will talk about AI-powered storytelling. His company Metaphysic develops AI software and tools for creating hyper-real synthetic media. Thomas is a serial entrepreneur, and his talk will provide insight into this emerging field of production services.

Emmy Award-winning director Francesca Panetta will tie it all together with insights into how some of the world’s most successful media companies have benefited from strategic investments in new technical capabilities. “You can elevate a brand with innovative storytelling. But you have to sow the seeds to reap the rewards,” says Francesca, who worked as a creative director at MIT, Fellow at Harvard and led several innovation activities at Guardian News & Media.