Paulaner announces new eco-friendly packaging
WHITE PLAINS, New York – As a strict follower of Reinheitsgebot, Germany’s beer purity law, sustainability has been a hallmark of Paulaner Munich brewers for centuries. Paulaner Brauerei and its US importer Paulaner USA reinforce this commitment by announcing their shift to using sustainable packaging materials. Starting today, all Paulaner 4-pack cans will be converted to eco-friendly paperboard, as opposed to plastic packaging. This is part of the company’s increased commitment to sustainability, which plans to phase out all plastic packaging within the year.
“Traditional beer packaging has contributed to unnecessary excess waste, damaging our environment and devastating our oceans,” said Steve Hauser, CEO and President of Paulaner USA. “As a company dedicated to using only quality ingredients in our brewing process, it was important to us to extend this impeccable standard into all facets of the business, and that includes everything, including our packaging.”
The transition to cleaner, more sustainable packaging goes hand-in-hand with Paulaner USA’s commitment to reducing single-use plastic. Hauser adds: “By reducing plastic packaging and replacing it with eco-friendly cardboard, we are helping to improve the environment and will continue to learn and explore new ways to help, not hinder, our ecosystem.
In addition to being more durable, the new can packaging will also feature bold new images and graphics on moisture-resistant cardboard. Consumers will start seeing the new packaging designs starting this spring for Paulaner Hefe-Weizen, Paulaner Münchner Lager, Paulaner Oktoberfest Bier, Paulaner Pils, Paulaner Grapefruit Radler, Hacker-Pschorr Weissbier and Hacker-Pschorr Munich Gold.
About Paulaner USA
Paulaner USA is headquartered in White Plains, New York, and imports Paulaner, Hacker-Pschorr, Tsingtao and Fuller’s.
The Paulaner Brewery is one of the largest breweries in Munich, Bavaria, Germany and part of the Paulaner Brewery Group. The Paulaner Brewery Group brings together the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and Taxis. Since 1634, Paulaner has stood for the best brewing tradition for premium craft beer specialties in Germany and worldwide. Founded (and still brewed) in Munich, Paulaner and Hacker-Pschorr are two of six brands licensed to be served at the famous Oktoberfest.
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