New Products This Week: Candy Flavored Hydration Sticks, Summer Seasonal Items, and Pride-Themed Packaging
In this week’s roundup of new product launches, SUNNYD and Red Bull roll out seasonal favorites in time for summer, GHOST launches a new variety of hydration sticks in collaboration with Sour Patch Kids and SOM Sleep shows its support of the LGBTQ+ community with limited-edition Pride Boxes of the Month.
Theory Wellness, Inc. announced the expansion of its Hi-5 beverage brand with the launch of cannabis-infused Hi-5 Energy. Each 12 oz. may contain 80 mg of caffeine and 5 mg of THC. Formulated with the same fast-acting nano-emulsified cannabis as its predecessor, Hi-5 Seltzer, the new offering is available in regular and sugar-free citrus varieties at Theory Wellness Massachusetts locations. For more information, visit enjoyhi5.com.
In collaboration with Nia Sioux, SUNNYD has announced the return of two seasonal offerings just in time for summer: Classic Lemonade and Raspberry Lemonade. Both varieties are available nationwide at retailers, including Kroger and Walmart, for $2.19 per 64 oz. carafe. For more information, visit sunnyd.com.
Wellness brand BROC SHOT has made its US debut with its range of broccoli sprout powder shots. Offered in three varieties – Original, Pineapple Mint and Ginger + Lime – the shots are designed to provide a convenient solution for beauty, body and brain. All three flavors contain sulforaphane, a powerful antioxidant found in broccoli sprouts. BROC SHOTS are available online for $49.99 per 10-pack and $134 per 30-pack. For more information, visit brocshot.com.
Energy and supplement brand GHOST has teamed up with Sour Patch Kids to launch their brand new product: Sour Patch Kids Hydration Sticks. The vitamin C-filled powders are designed to be mixed with 12 to 14 ounces of water and taste “just like SOUR PATCH KIDS candies,” according to the brand. GHOST Sour Patch Kids Sugar Free Hydration Sticks are available in Redberry and Blue Raspberry varieties for $29.99 per 24 pack. For more information, visit ghostlifestyle.com.
Plant-based dairy maker Ripple Foods has expanded its portfolio with the addition of Oatmilk + Protein. The new offering contains six grams of plant-based protein per serving — three times the protein of most oat milks — plus 50% less sugar and 50% more calcium than its traditional counterpart, according to the brand. Ripple Foods Oatmilk+ Protein is available at Whole Foods, Jewel, and Albertsons Southern Division for $5.99 per 48 oz. bottle. For more information, visit ripplefoods.com.
Just in time for summer, Red Bull has announced that its Coconut Edition Sugarfree is back for a limited time. The seasonal offering features an exotic coconut and berry flavor profile. Red Bull Coconut Edition Sugarfree comes in 8.4 oz. cans in singles and 12-packs at Target, 12-packs at Amazon and 4-packs at Walgreens. For more information, visit redbull.com.
SOM Sleep has teamed up with queer artist Mich Miller to design a limited edition can set in conjunction with Pride Month. Available throughout June, all proceeds from the cans will be donated to the LGBTQ+ Center to support their programs and services, according to the brand. Additionally, SOM Sleep will partner with influencers on social media platforms to talk about what Pride means to them. For more information, visit getsom.com.
Cure Hydration has expanded its portfolio of electrolyte blends with its latest strain, Orange. The new blend is infused with Himalayan salt, coconut water and lemon juice and is based on the World Health Organization Oral Rehydration. Cure Hydration Orange Electrolyte Mix rehydrates your body as fast as an IV, according to the brand. The new variety is available on Amazon for $22.99 per 12-pack. For more information, visit curehydration.com.