New OPRL Refill Labels Support Increase in Reusable Packaging
The new labels clearly indicate which refill system applies and where and how the packaging should be filled. The OPRL ground rules will ensure real environmental benefits by requiring the design of minimum reuse rates, extended accessibility and extended availability of the charging infrastructure.
Building on OPRL’s 12 years of rigorous, evidence-based recyclability labeling experience, it extends the same ISO 14021 compliant approach to reusable packaging with its range of refills. The labels are immediately available to existing members of the OPRL, extending the services provided as part of the annual membership fee.
The three main refill systems – using light refills at home, bulk refill facilities at the store or via a return system where the brand or retailer takes back packaging for cleaning and refilling – are reflected in the news. labels.
Jane Bevis, President of the OPRL, said: “We are delighted to offer members this additional labeling service as an added value within their existing annual membership. The growth of refillable packaging is an exciting development as brands and retailers strive to reduce the impact of single-use packaging. Just as the move towards increased recycling and recyclability has led to the need for our original labels, we are convinced that the major shift in consumer behavior necessary to ensure the success of recharging systems must be underpinned by clear labeling and consistent that consumers can trust. in.”
Margaret Bates, Executive Director of OPRL, added: “Our extensive testing of these designs with over 5,000 consumers lets us know they are delivering the information consumers need. For consumers, ‘reuse’ means any further use of the packaging, from making jams to craft projects, so we were delighted to rely on the work of the University of Sheffield’s English Department to choose the right one. correct terminology, and then test it.
“We are also very clear that the promise involved in the label must be fulfilled, just like with our recycling labels. To qualify for the label, the packaging must have been designed to be reused at least ten times, with refill systems available to 75% of the UK population for at least 3 years. Without it, the possibility of real environmental gains through reuse might not be realized. The packaging will also need to have our recycling labels so consumers know how to dispose of it properly once it can no longer be reused.
Paul Geary, Senior Sustainability Manager for Packaging at Asda, said: “We are passionate about making refillable and reusable packaging as simple, affordable and accessible as possible. We have seen with the success we have had in our sustainability store in Leeds that there is a real appetite from customers, and the new labeling system will provide important information that will help them make informed decisions on what to do next. products they buy.