US toymaker Mattel has pledged to reduce the amount of plastic packaging it uses in every product by 25% by 2030.

This commitment is part of the company’s recently released 2021 Citizenship Report, which provides an update of its environmental, social and governance (ESG) strategy and established objectives.

With this goal, Mattel aims to reduce plastic materials from its product packaging, including polybags, window sheets and blister packs.

The goal will complement the company’s previous product and packaging commitments, which include using 100% recycled, recyclable or bio-based plastic materials by 2030.

Mattel CEO Ynon Kreiz said, “At Mattel, our goal is to contribute to a more diverse, equitable, inclusive and sustainable future.

“The progress of our ESG strategy and goals, as well as our new goal announced today, reflects our continued commitment to corporate citizenship and our goal to empower the next generation to explore the wonders of childhood. and reach their full potential.

“I would like to thank all of Mattel’s teams and our external stakeholders for their partnership in this important journey.”

In its 2021 Citizenship Report, Mattel said the amount of recycled polyethylene terephthalate (PET) content used in its window boxes and blister packs increased from 25% in 2020 to 30% last year.

The company also used 97.9% recycled or Forest Stewardship Council (FSC) certified content in the paper and wood fiber used in its products and packaging last year, exceeding its goal of maintaining this rate at 95%.

Pamela Gill-Alabaster, Mattel’s Head of Global Sustainability and Senior Vice President of Social Impact, said, “We are proud of the progress we have made over the past year towards our ESG goals and recognize that ‘There is still a lot to do.

“Our new focus on plastic packaging responds to the growing global attention to single-use plastic packaging waste and responds to changing consumer preferences.”