LyondellBasell Industries N: New Circular Cosmetic Packaging for L’OCCITANE
LyondellBasell, Plastic Energy, Albéa Tubes and international cosmetics brand L’OCCITANE en Provence present new circular cosmetics packaging
Rotterdam – March 16, 2022 – LyondellBasell (NYSE: LYB), Albéa Tubes and L’OCCITANE en Provence recently launched groundbreaking cosmetic tubes and caps for L’OCCITANE en Provence’s “almond” range, supporting the circular economy. The packaging is made by Albéa Tubes with CirculenRevive polymers from LyondellBasell.
Protecting biodiversity and reducing waste are at the heart of the international beauty brand L’OCCITANE en Provence. Thus, when redesigning two tubes of its “almond” range, L’OCCITANE sought a resource-friendly solution and partnered with cosmetic tube specialist Albéa and polymer supplier LyondellBasell.
LyondellBasell and Plastic Energy
“We are delighted to work with Albéa Tubes and L’OCCITANE en Provence on this project and contribute to circular cosmetic packaging solutions,” said Richard Roudeix, LyondellBasell Senior Vice President Olefins and Polyolefins for Europe. Middle East, Africa and India. “Our CirculenRevive products, part of our Circulen product line of sustainable solutions, are polymers based on advanced (chemical) recycling technology from our supplier Plastic Energy that converts end-of-life plastic waste streams into raw material of pyrolysis oil.”
Plastic Energy is at the forefront of using and developing advanced recycling technologies. Plastic Energy’s recycled oils, marketed as TACOIL, were LyondellBasell’s raw material, which was then allocated to product for tubes and caps using a mass balance approach.
A life cycle analysis* conducted by independent sustainability consultants concluded that plastics made from Plastic Energy’s TACOIL have a lower climate change impact than virgin plastic.
“Advanced Recycling can effectively deal with contaminated or multi-layered plastics and films that pose challenges for mechanical recycling, making it a complementary solution to help fight plastic waste around the world,” said Carlos Monreal, Founder and CEO of Plastic Energy. “Our advanced recycling process transforms these hard-to-recycle plastics into TACOIL, a premium virgin raw material that meets standards for use in food, medical and cosmetic grade packaging.”
Packaging specialist Albéa has manufactured the actual cosmetic tubes and caps for L’OCCITANE en Provence. As one of the first signatories of the Ellen McArthur Foundation’s Global Pledge, Albéa has pledged to make all of its tubes recyclable by 2025 and to increase the use of post-consumer recycled resins.
“The Almond Shower Scrub is today’s holy grail in terms of responsible packaging. The tube and cap are designed for full recyclability and are made from 93% recycled polyethylene (PE). In addition, the two are made of PE for higher quality recycling. , confirmed as ready for recycling by the recycler
associations in Europe and the United States. This packaging is indeed coming full circle, and it’s a big step forward!”, adds Gilles Swyngedauw, vice-president of sustainable development and innovation at Albéa Tubes.
L’OCCITANE in Provence
Regarding L’OCCITANE, the company believes that consumption must evolve towards regeneration. As a global beauty company, they are committed to “cultivating change” at every level, starting with the design and production of their packaging. As part of these efforts, in 2019 L’OCCITANE signed the Ellen MacArthur Foundation’s Global Commitment to a New Plastics Economy.
“We are accelerating our journey towards the circular economy and are committed to achieving 40% overall recycled content in all our plastic packaging by 2025. The use of advanced recycling technology in our plastic tubes is an exciting step forward. The collaboration with LyondellBasell and Albéa was essential The new tubes strictly follow the ISCC Plus guidelines with a mass balance approach in order to satisfy our two customers: Customer and Nature”, says David Bayard, R&D Director Packaging, The OCCITANE in Provence.
About Plastic Energy
Plastic Energy is a global leader in chemical recycling, offering a sustainable solution to help prevent plastic waste, turning previously unrecyclable plastic waste into a valuable resource. Our patented and proven chemical recycling technology converts end-of-life plastic waste into an optimal raw material (TACOIL) to make virgin-grade recycled plastics. Plastic Energy currently has two permanently operating chemical recycling plants in Spain and is one of the few companies in the world that has sold TACOIL from the conversion of end-of-life plastic waste to replace fossil oils in the manufacture of new plastics. . We are leading our field in the transition to a low-carbon, circular economy for plastics.
Visit our website at plasticenergy.com and follow us on Twitter and LinkedIn.
As a leader in the global chemical industry, LyondellBasell strives every day to be the safest, best-operated, and most valued company in our industry. The company’s products, materials and technologies advance sustainable solutions for food security, access to clean water, healthcare and energy efficiency in more than 100 international markets. LyondellBasell places a high priority on diversity, equity and inclusion and advances good with a focus on our planet, the communities where we operate and our future workforce. The company takes great pride in its world-class technology and customer focus. LyondellBasell has stepped up its circularity and climate ambitions and actions to address the global challenges of plastic waste and decarbonization. In 2022, LyondellBasell was named one of the “World’s Most Admired Companies” by FORTUNE magazine for the fifth consecutive year. For more information, visit www.lyondellbasell.com or follow @LyondellBasell on LinkedIn.
About Albéa Tubes
We invent and manufacture the revolutionary and responsible tubes that you use every day.
We provide plastic and laminated tubes, world-class printing expertise, caps and applicators, as well as an extensive range of recycling-ready, paper-based, PCR and bio-based tubes.
We proudly serve big and small brands everywhere, combining global footprint and proximity.
We are committed to making all of our cosmetic and oral care tubes recyclable by 2025, and more broadly to social and environmental responsibility.
We invented cosmetic tubes. We are synonymous with experience, expertise, innovation and industrial excellence.
About L’OCCITANE in Provence
Since 1976, L’OCCITANE en Provence has been designing, producing and marketing beauty, care and well-being products with the aim of sharing the wonders of nature with the world. We believe that by rekindling the strength of all living beings, we can help the seeds bloom again and reconcile humans with nature. We are cultivators of change. Each year, we plant powerful ingredients, in perfect symbiosis with their ecosystems. We look to Mother Earth and marvel at her blooming. We explore its treasures and study our own methods until new breakthroughs are revealed. We turn them into unexpected memories. We team up with people at the local level because we believe that anything can make a difference, big or small.
LyondellBasell Media Contact
LyondellBasell, Marketing Communications Manager
Email: [email protected]
Telephone: +32 471 841 438
Media Contact Plastic Energy
Email: [email protected]
Telephone: +44 7557 969 966
Media contact Albéa
Albéa Group, Communication Director
Email: [email protected]
Telephone: +33 6 3100 3809
Press contact L’OCCITANE in Provence
L’OCCITANE in Provence
E-mail: [email protected]
Telephone: +33 (0)4 92 70 19 45
* Plastic Energy Life Cycle Assessment – Plastic Energy