Garnier launches a campaign on sustainable consumption
NEW DELHI : Personal care brand Garnier has launched a global campaign to encourage consumers to choose more sustainable products and to consume consciously.
The brand is preparing to roll out an educational campaign on sustainable consumption in association with National Geographic CreativeWorks which will produce the content for the campaign. The campaign was unveiled on October 1 at Expo 2020 Dubai and will be rolled out worldwide.
Educational content will cover key sustainability topics related to beauty. Topics such as plastic and packaging, water use and green science will be explained, and practical tips will be shared with the aim of making sustainability accessible, the brand said in a press release.
This decision is part of the Green Beauty initiative aimed at reducing the brand’s overall impact on the environment.
“This new commitment from Garnier is the latest in a series of ambitious 2025 targets set to reduce the environmental impact of the brand’s entire value chain. Garnier will continue its ambitious sustainable transformation, but knowing that 80% of a shampoo’s carbon footprint comes from its use at home, it is clear that it is also essential to empower consumers to understand how they can take action ” , did he declare.
The move comes as consumers seek more transparency from brands and favor brands that offer more sustainable packaging as well as sourcing options.
However, there is a gap between how consumers are shifting to sustainability.
Garnier, owned by French beauty company L’Oréal, said a global study commissioned by them found that while 81% of consumers want to be more sustainable, less than 6% have taken day-to-day action to Protect the planet.
Sustainability can be a daunting subject and our goal is to make it accessible, said Adrien Koskas, global president of Garnier.
“We’ve done it with the products we create, from solid shampoo to quick-rinse technology, integrated cardboard tubes and refillable products, but we want to take it a step further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to the best experts and their advice on living greener every day, ”Koskas said.
In the campaign’s first series, Garnier worked with National Geographic explorers Rosa Vasquez and Imogen Napper to address the question: is beauty going green?
Garnier sells creams, shampoos, facial cleansers and other personal care products in 64 countries. In total, it produces 1.8 billion products per year.
Garnier had previously announced a Green Beauty Initiative with commitments that will see the brand manufacture its products without using so-called non-recycled plastic, introduce degradable or reusable and recyclable packaging for all products while ensuring that its factories will be CO2 neutral. by 2025.
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