ePac Flexible Packaging & Scantrust’s ambitious new global partnership
An important partnership in the GIC industry
ePac recognized that small businesses deserve to have access to the same flexible packaging technology used by large CPG companies. They also knew they could improve average industry turnaround times, costs, and quality for businesses of all sizes. The integration of Scantrust’s connected packaging tools was the next logical step. The result is ePacConnect: a flexible, personalized, connected packaging service that requires virtually no upfront cost, requires few minimum orders, and involves minimal technical setup. ePacConnect removes barriers to entry for businesses that want to take advantage of a Word class packaging design with innovations such as variable data printing (VDP), serialization and patented anti-counterfeiting features.
How does ePacConnect smart packaging work?
Each ePacConnect package has a unique serialized identity marked using Scantrust secure QR codes. A smartphone QR scan begins the consumer engagement experience. This experience can be personalized to provide instant verification of the product’s authenticity (is this product real or fake?) Or details of the product’s origin. ePacConnect is also an ideal channel for promotional campaigns like loyalty programs. Supply chain data, such as date of harvest, location, or manufacturing details, can be delivered dynamically through custom landing pages, all delivered with a simple scan. An information database is then created for each scan. This creates a product profile with product distribution, frequency of scans, number of product authentications, etc.
Scantrust offers tools to protect brands, technology to build awareness of the supply chain, and offers innovative consumer engagement options. Unlock the growth potential of the goods businesses sell with Scantrust. Learn more or request a demonstration on www.scantrust.com
EBONY NICOLE SIMON
(Germany) +49 162 7013055
EPFL Innovation Park, PSE-D CH-1015
Photo – https://mma.prnewswire.com/media/1577229/Scantrust_ePAC.jpg
Logo – https://mma.prnewswire.com/media/1577230/Scantrust_logo.jpg