Dewa launches Ramadan awareness campaign
Khawla Al Mehairi, Executive Vice President of Strategy and Government Communications at Dewa.
Gulf today, Staff reporter
The Dubai Electricity and Water Authority (Dewa) has launched its annual Ramadan awareness campaign to raise awareness about conservation and sustainable and responsible living.
This supports Islamic values that encourage moderation and waste reduction. Dewa hosted a series of virtual and physical awareness talks to encourage the community to contribute to sustainable development, environmental protection and emission reduction.
The campaign focuses on the elderly, the determined, Quran recitation centers, participants in the Ramadan Aman campaign, members of sports clubs, orphans and recent converts.
For the holy month, Dewa also organized several virtual events, competitions and internal conferences in Arabic and English, on the values of Ramadan. Dewa also launched an awareness page on its internal Freejna website on Ramadan as a month of worship, righteousness, piety and tolerance.
“We strive to promote a culture of conservation and sustainability and urge society to save electricity and water consumption and reduce carbon footprint, to make Dubai a global clean energy hub and green economy,” said Saeed Mohammed Al Tayer, CEO of Deva.
“This supports the Dubai Clean Energy Strategy 2050 and the Dubai Net Zero Carbon Emissions Strategy 2050 to provide 100% of total energy capacity from clean energy sources by 2050. DEWA plays a leading role in supporting national and global efforts in environmental sustainability, based on its vision to become a globally leading innovative and sustainable company under the guidance of wise leadership to make Dubai a sustainable city,” added Al Tayer.
“This is in line with the best international standards and with the cooperation of all of society as a whole,” Al Tayer added.
“In light of the growing global importance of sustainability, there is an urgent need to change people’s behavior and reduce their carbon footprint, and to highlight the link between the quality of the environment, the quality of air, water and soil, human health and thus the quality of life as a whole,” said Khawla Al Mehairi, Executive Vice President of Strategy and Government Communications at Dewa.
“Dewa’s conservation initiatives and programs have resulted in significant cumulative savings among target groups between 2012 and 2021, amounting to 2.2 TWh of electricity and 5.6 billion gallons of water, or the equivalent savings of Dhs 1.2 billion, and reducing 1.1 million tonnes of carbon emissions,” said Al Mehairi.